STOOSH
Idea
Ensure BIPOC women feel included, respected and accepted in today’s British society by creating a unique Instagram platform that boosts their representation on social media and pushes messages of female empowerment and sisterhood.
Media
Instagram
Role
English copywriting, branding, tone of voice
Results
From 200 to 1,800 followers in a couple of weeks
The #InOurSkin strand focused more specifically on body image.
Publicity
Other strands included mental health tips, bios of powerful female figures, and fashion-focused posts that included traditional outfits and styles.
