So... What's her name again?
I’m glad you asked…
Hi, I’m Anaëlle Amarasinghe.
An English and French copywriter and transcreator
with 15+ yearsʼ experience in the industry.
My speciality—
Crafting marketing copy thatʼs on tone, on brand, and most importantly, on point to engage customers and audiences across all touchpoints and platforms.
My proudest achievement so far—
Having become a successful copywriter, with a name no one can pronounce. Or remember.
Expertise
Copywriting &
Advertising
Creating engaging copy across all media ‒ from ATL to radio, web to CRM, and in-app to social
Branding &
Tone of voice
Crafting a voice that’s uniquely you, to help your brand stand out from the crowd
Bilingual work &
Transcreation
Finessing all copy to ensure maximum impact ‒ in French, in English, or both
Tone of voice guidelines • 360 and integrated campaigns • TV and above-the-line • CRM • Social • Blog and editorial • Website • UX • SEO • Digital and below-the-line
Cross-team collaboration • Presenting • Stakeholder management
Clients
—B2C
Waze/Google • Just Eat • Photobox •
Not on the high street • British Council
—Agencies
Leo Burnett • BETC Euro RSCG • BMB •
Mirum/JWT • Momentum Worldwide
—B2B
Onfido • Gridlink Interconnector
And more…
Testimonials
“Anaëlle was the best freelancer decision we could have made. She aced every brief, impressed every stakeholder, and produced work of the highest standard.”
—Caitlin Breeze, head of brand communications, Onfido
“Anaëlle is not just a copywriter. She is a wordsmith. She could make Kim Jong-un buy Coca-Cola. The company. I'm a copywriter and I wish I were as talented as she is.”
—Kevin Timmermans, senior copywriter and creative lead
“Anaëlle is a confident and versatile writer. She is finely tuned to the nuances of tone of voice, and makes progress happen, quickly. Book her.”
—Ian Edwards, senior copywriter, JWT
(Or, if you need some real convincing,
you can call my mum on +33 (0) 2 98 59 28 58)